Projects

Professional Diploma in Social Media Strategy and Management,  4 ETCS

 

Module 1: Social Media Revolution – Strategy Development and Performance Measurement

 

• Understanding the Social Revolution and Generation C – the constantly connected generation
• Impact on your organisation
• The Key Things to Remember about Social Media
• ‘Shut Up and Listen’ – How to set-up a Social Media Listening System
• Social Media Management Tools e.g. Feedly, BufferApp, Mention.net, Hootsuite, Social Report, Worpress etc
• Introduction to the Scorecard Approach
• Agreeing Your Social Media Vision
• Business Objectives, KPIs and Targets
• Key Actions and Initiatives
• Performance Measurement

 

Module 2: Strategy Implementation, from Social Media to Social Business

Strategy Implementation

• Key Success Factors in Effective Social Media Channel Management
• How to develop an Inbound/Content Marketing Strategy for your organisation
• Social Media Channel Management
• Blogging
• Twitter
• Linkedin
• Facebook

 

Social Customer Service

• Why Social Customer Service and Why Now? - rising customer expectations but few brands currently deliver
• Social Customer Service Technology e.g. Conversocial etc
• Social Customer Service: ‘Best Practice’ Response Guidelines
• Monitor and Listen: Map the Social Customer Service Eco-System
• Filter and Priorities
• Understand Native Places – Twitter and Facebook
• Response Guidelines - Do’s and Don’t’s
• Developing Actionable Insights and Continuous Improvement

 

From Social Media to Social Business

• From Social Media to Social Business – the internal application of social technologies
• Other Disruptive Technologies - Mobile, the Cloud, Big Data, the Internet of Things etc
• Effective Project Management