Award in Social Media Strategy and Management

MQF/EQF Level 5-4 ECTS

EMCS Academy has designed the Award in Social Media Strategy and Management (a higher education programme) in view of the fact that the Social Media Revolution presents major opportunities (but also threats) to companies and organisations of all sizes and across all sectors. While many have responded by setting up social media channels (e.g. Facebook, Twitter, LinkedIn etc.), few have developed an integrated and coordinated social media strategy for building sustained growth and competitiveness.

The need for organisations to move from an ‘experimental’ stage to a much deeper level of social media engagement is now widely accepted. Indeed, many observers are already arguing that the concept of social media itself has become dated. What is required is for companies to become ‘social businesses’.

The Award covers the key issues involved in developing, implementing and proactively managing an effective social media strategy for building sustained customer and competitive advantage. A ‘business first’ approach is adopted ensuring that the social media actions and initiatives you implement are fully aligned with and supportive of core business goals and objectives. A key focus is the use of agreed KPIs and targets to measure on-going social media performance and business impact.

Given the dynamic nature of social media, course content is fluid and flexible to reflect the rapidly changing social media landscape.

Accreditation and MQF/EQF level

A CPD Award accredited with MQF/EQF Level 5-4 ECTS Credits by the Malta Further & Higher Education Authority (MFHEA). The Award in Social Media Strategy and Management will be awarded to delegates who successfully attend all modules and obtain a minimum pass in the relative assessment.

Learning Outcomes

Explain the use of metric and analytics used to measure social media performance
Explain digital marketing performance using KPI
Present social media strategy to non-technical people
Present social media results to management
Critically evaluate the social media strategy options for different business situations
Develop a social media strategy based on industry best practices
Adopt the use of Key Performance Indicators to monitor social media strategy performance.

Who is eligible to participate?

CEOs and Senior Executives tasked with the responsibility for creating responsive organisations in an era of turbulent digital change
Business Owners wishing to exploit the full potential of social media for achieving sustained growth and competitiveness
Middle Managers responsible for developing and implementing agreed Social Media Strategies and Action Plans
Junior Managers and recent graduates wishing to develop careers as Social Media Managers

Course Dates

Total Learning Hours

Whole course: 100 Hours (including contact hours, supervised practice hours, self-study hours, assessment hours)

Module 1: 25 Hours (including contact hours, supervised practice hours, self-study hours, assessment hours)

Module 2: 75 Hours (including contact hours, supervised practice hours, self-study hours, assessment hours)

Learning & Assessment Procedures

The course will be delivered using a blend of approaches to ensure a unique learning and development model that enables the learner to learn the general framework of the subject and then apply what is learnt to real life cases.

The course is carefully designed to tackle the theoretical framework by exploring the key principals of Social Media, Strategy and Management and is then supplemented by providing the participant with other resources and hands on experience to practice the key elements of the course.

The Academy will make available a number of support mechanisms including notes and handouts, assignments and online resources in order to support participant progress on the course.

A summative assessment shall be used to award the customized award - this is done so the individual learning is assessed against a particular specification or standard. The summative assessment will take place at the end of the course when the students would have covered all the material, covering all learning outcomes. The qualifications obtained will provide evidence that the student has obtained the knowledge, skills and competencies as described in the course description and to the level awarded.

Grading: A (80-100%); B (65-79%); C (50 – 64%); F (0-49%)

Entry Requirements

A good working knowledge of the English language

Experience in Sales and Marketing or Managerial Experience would aid participants to take full benefit of the course.

Course Duration & Delivery

This course is made up of 1 live session and 7 online sessions, over a 6-week period (part-time)

EMCS Academy, Level 2, Regional Business Centre, University Heights, Msida.

The course will be delivered in English.

Price €1250 excluding VAT

We offer assistance to individuals in applying for Funding Schemes currently available through Get Qualified and Training Pays scheme.

We also provide assistance to companies investing in their employees' professional development by accessing funding through the Investing in Skills Scheme.

Follow the link for the VISA requirement for third country nationals: https://www.identitymalta.com/unit/central-visa-unit

Course Modules

Module 1

Social Media Revolution – Strategy Development and Performance Measurement, MQF/EQF Level 5 - 1 ECTS

Learning outcomes

At the end of the module the learner will have acquired the responsibility and autonomy to:

Undertake a Social Media Landscape Analysis and Digital Internal Audit
Develop a basic Social Media Strategy for an organisation
Assess and use Social a number of Media Management Tools
Use brainstorming techniques and focus groups to generate a social media vision
Use social medial monitoring tools to monitor company reputation on social media channels
Adopt KPIs to determine social media strategy effectiveness
Understand the basic use of the Balanced Scorecard approach
Use appropriate data to assess social media strategy performance
Distinguish the essential elements when setting up a social media strategy
Choose the best options from Social Media Management Tools
Choose the most appropriate social media KPIs for different scenarios

At the end of the module/unit the learner will have been exposed to the following:

Social Media Listening System
Social Media Landscape analysis
Performance Management for Social Media Campaigns

Module 2

Strategy Implementation, from Social Media to Social Business, MQF/EQF Level 5 - 3 ECTS

Strategy Implementation
Social Customer Service
From Social Media to Social Business

Learning outcomes

Critically evaluate an Inbound / Content Marketing Strategy
Perform a basic social media audit
Assess the cost and benefits of different social customer service tools
Construct a project plan for the implementation of a social media strategy
Develop a basic Inbound/Content Marketing Strategy and identify the elements required
Perform Social Customer Service Audit
Deliver a presentation based on different options relating to social media channel management
Develop a project plan for the implementation of a social media strategy
Distinguish the Key Success Factors in Effective Social Media Channel Management
Choose the most appropriate social customer service tool based on company requirements
Determine the do’s and don’ts of social customer services