Food Service & Restaurants
We've helped restaurant and food service research clients examine and gather insights into nearly every aspect of the dining experience. This has included custom marketing research advertising and positioning studies that reveal the main drivers behind consumer choices, as well as studies that delve into the mechanics of choosing store locations and designs, so our clients can best serve customers once they've walked in the door. We also have experience conducting taste tests, to ensure our clients' success in developing new products with high rates of acceptance.
We have also developed several systems for evaluating promotional alternatives, notably for the Coca Cola Company and its numerous food service clients