Manufacturing marketing research is a perfect match for our brand of custom market research design.
In particular, we relish the challenge of B2B research studies where targeted groups of prospects must be identified and understood. This means that consistent, representative market samples are harder to obtain, and appropriate decision makers are harder to identify and survey. These are often studies where our decades of marketing research experience prove most valuable.
Our standard process for conducting B2B phone studies is to conduct several in depth surveys using a proposed topical guide, to ensure our metrics are framed in a relevant and appropriate manner for business respondents. Our experience and expertise extends to conducting both phone and online surveys for B2B and B2C studies.
Our manufacturing clients have included both B2B and B2C clients of all sizes and segments,
- Kimberly Clark
- EZ GO
- Ten Cate